Jaguar Land Rover (JLR) has announced a formal partnership with PC and smartphone chip maker, Intel. This partnership will focus on developing in-car infotainment systems. JLR is the latest addition to the ever expanding list of car manufacturers looking to develop in-car systems. The car maker has opened a new Technology Research & Development centre in Portland, Oregon putting it in close proximity with Silicon Valley and Seattle, where it is partnering with other technology majors. Additionally, the proximity with Intel Labs will make collaboration easier.Several development programs are under way, for what JLR calls “in-vehicle cockpit experience that connects car, device and cloud”.
This isn’t the first time Jaguar Land Rover has shown an interest in developing in-car systems. At the Frankfurt Motor Show earlier this year, JLR showed off the C-X17 concept with the InControl telematics system developed in partnership with Bosch which utilized interconnected touchscreens running the length of the car, layered with acrylic glass and a heads-up windscreen display for the driver. Ford has partnered with Microsoft for the Sync in-car connectivity system, the update for which will be arriving in the models next year. Mercedes-Benz recently set up a centre in Silicon Valley, allowing it to develop the same systems. Also, the company is ready with Google Glass integration for its' in-car systems, and is waiting for Google to officially announce its retail plans.
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